Raphael, The School of Athens

CXpalooza: Your 2017 Customer Experience Conference Directory

Are you into customer experience, the study and improvement of brand-customer interactions? I am, so I track a variety of CX authorities and solution providers. I lean on their expertise, customer stories, and data for my own work, which centers on industry applications of text, sentiment, and emotion analysis technologies.

Conferences are a great source of industry insight, noting that you can’t attend them all. You wouldn’t be welcome at some — maybe you work for a solution provider’s competitor? — but you can still mine the speaker lists and view the presentations (post conference, or go back to previous years’ sites) for competitive positioning purposes. Myself, I additionally keep tabs on industry events because I run one of my own, the Sentiment Analysis Symposium (tagline: Emotion—Influence—Activation), this year June 27-28 in New York. But I don’t compete with industry and I’m happy to share my list. So here’s what I’ve recorded, covering CX and related areas, ordered by date and selectively annotated…

CXalooza: Your 2017 Customer Experience Conference Directory

  1. The Quirk’s Event, February 28-March 1, Orange County — a marketing research industry forum
  2. Qualtrics Insight Summit 2017, February 28-March 3, Salt Lake City — customer experience unicorn #1
  3. SAP Customer Engagement & Commerce, March 6-8, Orlando
  4. InMoment Customer Experience Elevated 2017, March 7-10, Salt Lake City
  5. Bazaarvoice Summit 2017, March 8-9, Austin
  6. MRS Impact 2017, March 14-15, London — from the UK’s Market Research Society
  7. Adobe Summit | The Digital Marketing Conference, March 19-23, Las Vegas
  8. ARF Annual Conference: Re!Think 2017, March 20-21, New York — the Advertising Research Foundation’s premier event
  9. IBM Amplify 2017, March 20-22, Las Vegas
  10. The Quirk’s Event, March 21-22, Brooklyn — a marketing research industry forum, east-coast version
  11. Next Generation Customer Experience (NGCX), March 27-29, Carlsbad, California
  12. LOMA 2017 Customer Experience Conference, March 29-31, Las Vegas — insurance and financial services focus
  13. SAS Global Forum, April 2-5, Orlando — the international analytics leader
  14. Connect 2017: The ForeSee Summit, April 4-6, Phoenix
  15. MaritzCX CXFusion, April 10-12, Las Vegas
  16. CX Excellence World, April 18-20, London
  17. Medallia Experience 17, April 18-21, Las Vegas — customer experience unicorn #2
  18. Clarabridge Customer Connections (C3), May 1-3, Miami Beach — customer experience powered by text analytics
  19. Brandwatch Now You Know, May 8-9, Denver — a focus on the social web
  20. Gartner Digital Marketing Conference, May 10-12, San Diego
  21. CXPA Insight Exchange, May 16-17, Phoenix — open to Customer Experience Professional Association members
  22. Verint Engage 2017, May 22-25, Orlando
  23. Lithium Networking Conference (LiNC’17), May 31-June 2
  24. Big Boulder, June 1-2, Boulder — a focus on social data
  25. Genesys G-Force, May 22-25, Indianapolis and June 7-8, Brussels
  26. NICE Interactions 2017, June 6, London
  27. The Market Insight Forum UK, June 7, London
  28. IIeX North America, June 12-14, Atlanta — the Insight Innovation Exchange
  29. Forrester CXNY 2017, June 20-21, New York
  30. Sentiment Analysis Symposium, June 27-28, New York
  31. Walker B-to-B Customer Experience Summit, September 26-28, San Antonio
  32. Salesforce Dreamforce ’17, November 6-9, San Francisco

Missing in Action

I did my best, but I’m sure I missed events that belong on the list. What I looked for but didn’t find: Anything from ClickFox, Convergys, LivePerson, PeopleMetrics, Questback, Rant & Rave (whose 2016 Customer Experience Raveolution was late in the year, in November), or ResponseTek, in 2017. No date is published for CMSWire’s DX Summit 2017. Otherwise, if I missed your event (and it fits!), send me a note and I’ll add it.

Happy trails!

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