
Category: analytics


Quick Q&A: On the Earned Media Value of a Brand’s Social Activities

The Analytics of Digital Transformation, per Tata Consultancy Services

The Voice of the Customer × 650 Million/Year at Sony Mobile

The Right Investments for the Social Analytics Journey: Dell’s View

From Social Sources to Customer Value: Synthesio’s Approach

Consumer & Market Analytics: Q&A with Lauren Azulay, Confirmit

How Havas Media Views Consumer & Market Analytics
What I Wrote An Industry Insider Last March About Visible (Being Bought by Cision and Vocus)
